ABOUT Ada Sommerfeldt

Welcome to Deep Change GmbH. I’m Ada Sommerfeldt—a seasoned AI strategist, change management coach, and digital transformation pioneer. As the founder of WAILD (Women in Artificial Intelligence Leadership), I have dedicated my career to empowering organizations and individuals to navigate change with purpose and clarity. My diverse background spans over a decade: I’ve served as an Account Manager in the New Media era, leading the charge in selling and implementing e-commerce and intranet/extranet platforms for corporations and international companies. In addition, as a professor in Change Management, I’ve developed a unique, integrated coaching model that addresses the transformation needs of both organizations and individuals—because I believe that people must evolve before their organizations, or the world around them, can change. Licensed in both the US and Austria, my approach combines real-world expertise with academic rigor to deliver practical, sustainable results. Whether you’re looking to revolutionize your business strategy, harness the power of AI, or achieve personal breakthroughs, my coaching is designed to equip you for success in a rapidly evolving landscape.